Tweet-to-order pizza: PR stunt or the future of social?
Hungry for a hot pizza? Starting next week, pizza lovers in the United States will be able to tweet their orders to Domino’s, one of the largest national chains.
Hungry for a hot pizza? Starting next week, pizza lovers in the United States will be able to tweet their orders to Domino’s, one of the largest national chains.
Autumn 2015 will mark six years since the release of the first mobile sites from some of the UK’s top retail brands, but how has the mobile experience changed?
As Econsultancy lists its 16 essential success factors for ecommerce checkouts, we have been revamping ours at Spreadshirt.
2014 saw an upswing people using their mobile devices not only to browse, but also to buy.
The trend extended to phones too, as consumers became increasingly confident in buying from their phones rather than waiting to make the final purchase from a desktop or laptop.
Very.co.uk has launched a new iPhone app as it seeks to further bolster its mobile revenues.
The fashion retailer is owned by Shop Direct and this is the group’s first transactional app.
Internet banking has had a revolutionary impact on the way we handle our finances.
No longer do I have to spend my entire lunchtime queuing in my local branch of Natwest just to set up a direct debit.
The festive season is perhaps the most challenging and rewarding time in multichannel commerce.
Last month, the internet was awash once more with statistics and trends that dig right down into understanding how consumers are shopping at Christmas, and how merchants are striving for their engagement and cash.
As always, our Internet Statistics Compendium collects the best digital stats from around the globe and across the online and mobile landscape.
Today, I have collected the top five that really piqued my interest over the Christmas period and thought I’d try and sum up why these data points might be valuable to marketers and digital types going on into 2015.
As we draw towards the end of the year, it’s always interesting to review what products or services sold well to whom around the world.
It’s also a time when we try to foresee opportunities for the next year ahead.
You will have noticed a steady stream of 2014 roundup posts on the blog recently and it’s now time for another.
This time I’ve asked several mobile experts for their opinions on what have been the most impressive campaigns in the past 12 months.
It follows on from a similar post looking at the biggest mobile trends from 2014.
Mobile seems to have been one of the most important trends in digital marketing and ecommerce for the past five years now.
The technology evolves and improves every year bringing with it new challenges and opportunities for brands.
Rakuten is one of Japan’s biggest tech companies, yet it’s still relatively unknown in Europe.
It began as an ecommerce marketplace but has since diversified into areas such as instant messaging and banking.
CEO Hiroshi Mikitani aims to raise Rakuten’s profile outside of Japan with expansion plans driven by further acquisitions.
You probably don’t need me to tell you that mobile usage in China is rather massive.
But just how big is the opportunity and how are Chinese marketers approaching the challenge?
When trying to improve your digital marketing skills it’s advisable to learn from the best in the business.
In social media that means taking a lesson from KLM, an airline that can achieves €25m in social sales each year.
At Econsultancy’s Festival of Marketing today KLM’s social media manager Karlijn Vogel-Meijer gave an insight into the company’s strategy, which is built around a laser focus on the customer experience.
The talk kicked off with a reminder of a very important rule for social marketers: you’re a guest at someone else’s party.