Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at how brands can develop an effective communications strategy that delivers ‘helpful email marketing’ to the customer while supporting business goals.
Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice Guides cover everything marketers need to know in order to maximise the effectiveness of their email strategy.
Email marketing is a vital channel for marketers, enabling direct, personalised and highly effective communications between a brand and its customers. This quick guide discusses the business case for email marketing and the technology that is reshaping how it is carried out.
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the growth of marketplaces, AI advancements and Alibaba’s cross-border expansion into Spain.
Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.
An omnichannel strategy is essential for businesses hoping to succeed in a competitive market. This quick guide looks at the key benefits of an omnichannel approach and provides advice on developing a strategy for delivering seamless, joined-up customer experiences.
The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.
This quick guide defines the role of communities in a business context and gives an overview on how to develop a successful community strategy guided by a clear purpose.
Automotive brands and dealerships alike are using conversational AI across a variety of channels, from Facebook Messenger and WhatsApp to their websites and even within cars. We take a look at some stand-out examples.
This quick guide looks at the evolution of the direct-to-consumer (DTC) model and the opportunities for both startup and legacy brands. It provides frameworks, strategic considerations and guidance for traditional brands seeking new routes to market.
Digital Shift takes a deep dive into the latest developments and use cases for generative AI. This special edition also reflects on 10 years of Shift with a look at trends and lessons from the last decade.
