Tag: virtual reality

Will virtual reality revolutionise the travel industry?

Virtual reality technology can be downplayed as being limited to only niche applications.

Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.

However brands in the travel industry are already exploring how they can use it to market and sell more effectively.

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10 ways marketers can use Virtual Reality right now

Virtual Reality (‘VR’) gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there.

As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers.