Automotive brands and dealerships alike are using conversational AI across a variety of channels, from Facebook Messenger and WhatsApp to their websites and even within cars. We take a look at some stand-out examples.
Articles on AI
We spoke to a roster of experts about generative AI in 2024, how to balance innovation with potential risks, and the future of human involvement.
At Econsultancy Live, marketers from Barilla, BrightBid, the Financial Times and eSure Group discussed the role of generative AI and how marketers can get started.
The 3-week learning plan includes a live kick-off, five on-demand elearning lessons, a half-day workshop and ongoing access to Econsultancy resources.
At last month’s Festival of Marketing, the John Lewis Partnership’s Michael Cato and Quintessentially’s Cathrine Levandowski discussed their current use of AI and the opportunity in the generative space.
At Think Summit Europe, Movable Ink CEO Vivek Sharma shared how an ensemble approach to AI models can address the personalisation challenge in CRM, and how AI-as-co-pilot enables marketers to put customer over campaign.
Speaking with Econsultancy Managing Partner Paul Davies, IMRG Founder Emeritus James RJ Roper looked back to the early noughties and the difficulty major retailers had in making “a serious, long-term commitment” to ecommerce.
“The real value… isn’t in the tech itself, but in how it kicks up quality or efficiency,” says Julius Kontiola of design studio Kallan & Co.
In recent years there has been a marked shift towards Google’s AI taking the reins from PPC marketers, leaving marketers with less manual control. How has this trend changed the game for paid search, and what does it mean for the role of a search marketer?
Econsultancy’s Future of Marketing survey found that 32% of marketers say their organisation is already using generative AI tools and 43% are actively considering doing so.
AI leadership roles are on the rise according to recent figures from LinkedIn. But what should they do? Where should they sit? And are they here to stay?
Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. According to the DMA’s Consumer Email Tracker, 32% of consumers say they find email brand messages useful – a rise from just 15% in 2021. At the same time, however, new privacy measures and […]
From healthcare to travel, multiple industries are investing in generative AI technology in order to enhance products and services. Beauty and cosmetics is no different – an industry already at the forefront of innovation, where ‘beauty tech’ and virtual shopping tools are shaping an all-new type of customer experience. Now, generative AI – which […]