The Love Island and Reddit partnership may have been a missed opportunity for ITV, and a reminder to marketers about the fundamentals of community, as some fans in the show’s subreddit were ambivalent about the tie-up.
For years, marketers have talked about Reddit. Depending on who you asked, Reddit has been the next big thing in digital advertising, or a mirage of epic proportions.
While the jury is still out, Reddit’s popularity can’t be disputed. Reddit is just as large as Twitter, if not larger following the latter’s fake account purge, and has far higher engagement. In fact, as measured by time spent per user per day, Reddit’s audience is more engaged than Facebook’s.
Reddit, the self-styled “front page of the internet”, is moving to position itself as a new digital distribution point for publishers. Historically, the 13-year-old internet community has been a fairly hostile environment for publishers, due to staunch rules against self-promotion and commercialisation. Journalists looking to share their content on Reddit have run afoul of Reddit’s […]
It is estimated that more than 80 cents of every new dollar of digital ad spend now goes to two companies: Google and Facebook.
But despite the fact that companies not named Google and Facebook are fighting for a shrinking portion of an otherwise growing pie, one company is aiming to significantly bolster its position in the digital ad market.
You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. Yet despite the risks, some marketers have managed to pull it off. In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results […]
On paper the answer is the former: 7.87bn monthly pageviews and 203m unique monthly visitors at the time of writing. Not to mention engagement levels most sites can only dream of and ready-made communities for every topic or industry you can imagine. But is all that Reddit traffic actually of any value to marketers, or […]
Reddit bills itself as the ”front page of the Internet” and with nearly 170m unique visitors each month, it has become an increasingly attractive target for marketers.
But can marketers look past the company’s ongoing internal struggles?
We and many others have made our love for Government Digital Services (GDS) quite clear.
From its UX, to its style guide, to its place in changing the perception of the web.
However, I thought it worth quickly flagging up an interesting post on Reddit that shows just how far GDS has come and the standards it is setting.
In the post a redditor from the Home Office highlights a poor experience and a developer from the GOV.UK team fixes it within a day.
If you want to hear from Mike Bracken, executive director of digital at GDS, get yourself to the Festival of Marketing in November.
The BBC’s experimentation with new methods of content distribution has continued apace with the creation of a new subreddit and a separate Reddit video news channel. Officially unveiled in June, the news channel hosts a range of the BBC’s latest videos while the subreddit acts almost like an RSS feed. Reddit received 114m unique visitors […]