25 brilliant examples of Facebook brand pages
What makes a brilliant Facebook page in 2019? Merely being present? Great video content? Full utilisation of Facebook’s page tools?
Could savvy marketers take advantage of increased Facebook Custom Audience transparency?
One of the most powerful tools in a Facebook marketer’s toolbox is Custom Audiences, which allows marketers to retarget their ad campaigns to individuals they’re already interacting with.
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What’s going on at Facebook, and will it affect advertisers?
For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.
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The best digital marketing stats we’ve seen this week
Welcome to your weekly dose of stats.
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Five content tips for great Instagram and Facebook stories
Instagram and Facebook stories are increasingly on the radar for many brands, and understandably so. According to Instagram, 200 million+ accounts look at a business profile each day, two out of three business profile visits are from non-followers and a third of the most viewed Stories on Instagram come from businesses.
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The duopoly, GDPR and in-housing: What we’ve learned from 2018
What have we learned in marketing and media from 2018?
How Nike uses Facebook and Instagram
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
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How to add embedded call-to-action buttons to your Facebook posts
If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit.
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Sharing is going private and marketers will need to adapt
Facebook is facing some of the strongest headwinds it has ever faced since it was launched in Mark Zuckerberg’s dorm room in 2004.
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Why Starbucks’ Facebook group for ‘PSL’ lovers is a lesson for brand marketers
People are serious about the pumpkin spice latte (PSL). So much so that this year, Starbucks has launched a members-only Facebook group to foster love and appreciation for its famous seasonal drink.
Facebook’s video ad revelations prove that marketers must think like consumers
“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video.
The best social stories & campaigns from September 2018
Here are your social media campaign highlights from September 2018 – featuring Snapchat, Diesel, Toyota and more.