How coronavirus is impacting the music industry
As with many sectors, music and live entertainment have been severely impacted by the global coronavirus pandemic.
Sean Cole
Coronavirus: How are sports brands responding on social media?
Many sectors have been heavily impacted by the global coronavirus pandemic and the sports industry has arguably seen as many high-profile disruptions, cancelations and suspensions as any other.
The best social media stories & campaigns from February 2020
For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. Tesco releases its #SkinTonePlasters UK retail giant […]
Three hallmarks of Red Bull’s social media content strategy
‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.
What do the new Ofcom proposals mean for social media marketing? We ask some social media experts
This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]
The best social media stories and campaigns from January 2020
This is our first social roundup of 2020 and we’re kicking off the year with some of the biggest platform news and campaigns, including Facebook for Super Bowl LIV, NBC for the Olympics, and First Direct. Enjoy! And don’t forget to browse our social media reports and articles, or why not take some training and […]
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The best social media stories and campaigns from November 2019
It’s nearly the end of the year but November still had a bunch of social media updates from the world’s biggest platforms and campaigns from Coca-Cola, UN Women UK, KFC and more.
The best digital marketing stats we’ve seen this week
Welcome to our weekly roundup of digital marketing stats, brought to you this week by me, Econsultancy’s Social Media Manager. We’ve got some Black Friday insight, stats on Instagram sponsored posts, and an assessment of the proportion of digital media now traded programmatically. Don’t forget to check out the Internet Statistics Database for more. Black […]
Three keys to Coca-Cola’s success on social media
In 2019, the general state of play of social media for FMCG brands has transformed from its product-focused beginnings to a more content-driven approach. As social media has evolved and matured, consumers’ thirst and expectation for original, authentic content have increased exponentially… and the world’s biggest brands are not excused. Coca-Cola is one such brand that has […]
How Movember grew to five million Mo Bros and Sistas
Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.
The best social media stories and campaigns from October 2019
Another month full of social media platform news, stories and campaigns. This month, we’ve got Twitter, Instagram and Facebook news, plus campaigns from Movember, Domino’s and more.
The best social media stories and campaigns from September 2019
September’s social media roundup includes platform news from Snapchat, Instagram and YouTube, as well as campaigns from Oxfam, the COPI and Google. Without further ado, let’s get into it. (Remember to check out our bundle of Social Media Best Practice Guides, and Econsultancy subscribers can also watch our latest social media webinar on demand) The Rundown […]