Using social media to drive sales is not new to brand marketers. It’s been over 10 years since Facebook started offering company pages – and nearly 12 years since the first ads appeared on the platform.
This year marks the 9th Rugby World Cup as well as the first time that the tournament has been held in Asia.
It’s one of the oldest tricks in the book. Create a funny ad campaign and get more attention for the product you’re advertising.
Most marketers are familiar with KFC’s hilarious and well-publicized campaigns in the UK and the US, but does the brand have the same whimsical personality in Asia?
Most people are quite familiar with ‘Black Friday’ and ‘Cyber Monday’ shopping holidays by now.
For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our annual global surveys of marketers.
When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous hype which will be forgotten tomorrow.
Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were most likely to succeed – and why.
Every year, the number of companies which make up the marketing technology (‘martech’) landscape has grown.
Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost seems redundant.
The marketing landscape is changing once again. Whereas most marketers are just starting to implement one-to-one personalisation, along comes a new marketing technique dubbed ‘hyper-personalisation’.
Over the past several years, content marketing has become a key digital marketing tactic for most brands.