Abacus helps brands and communities improve engagement and revenue with personalised digital experiences. Abacus’ core offerings are: Digital eXperience Platform SaaS (proprietary flexible CMS and CDP); customer insights bureau; and digital transformation consultancy (with cloud technology, UX, branding, data analytics and subscription marketing experts).

With more than 20 years of digital transformation experience, Abacus manages websites, digital content, gatekeeping and subscription bureaux for major organisations and also provides sophisticated single customer view, ecommerce and membership engagement solutions for a wide range of well-known brands and professional institutions.

Abacus cares about customer success, data, insight and engagement. “We care deeply about the business outcomes that our clients generate with our platforms and services: better conversions in registered users, increase in ad yield in native advertising and sponsored content sales, and subscription growth and renewal through insight-driven personalised web experiences,” it says.

The new Webvision Cloud platform enabled Abacus to achieve 30% ARR growth for SaaS/managed services in 2017 driving more consistent digital engagement campaigns for its clients. It also started a new program of channel partner enablement to introduce its SaaS and services to new markets and geographies.