Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.

This also looks to be due to the rise of teen polling app, Polly, which gained huge popularity on Snapchat last year.

So, what are the benefits for brands on social media? Here’s a look at how some are using polls, and the reasons why they can be an effective part of an overall social media strategy.