10 of the best social media stories from November 2016
We haven’t done a social roundup for a while, so it’s high time we brought it back.
Don’t pretend like you haven’t missed it…
What are the most effective channels for influencer marketing?
From YouTube to Snapchat, the biggest social influencers usually have a presence across all social media channels.
But what are the most effective?
Why personalisation is key to Trainline’s social media strategy
The UK’s rail system has got to be one of the most-complained about services on social media.
With delays and cancellations, here there and everywhere – Twitter is usually a firestorm of negativity.
Eight of the best booze brands on social media
Social media can be a tricky beast for alcohol brands.
With strict ASA regulations put in place to protect young people, targeting the right audience with the right kind of content is a constant struggle – especially at Christmas time.
Why Lidl’s Xmas ‘Social Price Drop’ campaign is no turkey
No matter where you shop, Christmas tends to be a big old drain on the bank balance.
Lidl, the UK’s fastest-growing supermarket, has just launched a social campaign with this in mind.
Social media customer service: Six important talking points
Last week I hosted an Econsultancy roundtable discussion on social customer service.
There was initially some debate in the office over whether this topic would attract enough interest from our subscribers – wouldn’t it be better to focus specifically on something new and shiny like AI or chatbots?
Following Donald Trump’s election, the war against algorithms has begun
Algorithms run the internet.
On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user’s News Feed.
12 examples of early Christmas marketing from online retailers
Halloween isn’t even over, but many online retailers just can’t wait to get going with their Christmas marketing campaigns.
Some are so impatient, they’ve already gone into full on festive-mode.
Social Media Strategy Asia Pacific Best Practice Guide
1. Introduction One of the most popular areas of digital now is social media. The vast majority (93%) of internet users have at least one social media account and the main social platforms boast hundreds of millions of daily users. Over the last few years, though, social media has also started to have a strong […]
YouTuber Fleur De Force on brand partnerships, ROI & disclosure
Influencer marketing is a fast growing and evolving area of digital.
Our recent Rise of the Influencer research found that 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months.
Twitter’s Moment feature is now open to all: Here’s how to use it
Twitter has just opened up its Moments feature to everyone, so I decided to take it for a test run.
I will admit that I’ve probably only clicked into the Moments tab a handful of times, so I’m hardly a power user.
Ted Baker unveils shoppable video & Google voice search stunt for AW16 campaign
Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.
The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.