You may have missed it, like I did, but Twitter last week added a DM button to its embed library of tweets, grids, timelines and other buttons.
It’s not massive tech news, granted, but allowing people to DM you direct from your website could have advantages.
Here are five of them…
With more content providers than ever before, the internet has never been so cluttered.
So how do brands ensure content is seen?
Twitter has for years offered verified accounts, which help brands and public figures establish the authenticity of their accounts and access additional features, including special filters and opt-out from group Direct Messages.
Previously, verification was offered to select brands and public figures, and there was no official way for those not selected by Twitter to request verification.
That changed this week.
1. Introduction This report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or even just curious about the country and its digital landscape. The topics covered include: Demographics, intended to educate the reader about how Japan compares to the world, fundamentally. […]
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
The chatbots are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.
Here are five examples.
In such a crowded marketplace, social media is a crucial marketing tool for charities.
Since rebranding, Bloodwise – formerly known as Leukaemia & Lymphoma Research – has made huge strides in successfully promoting its cause.
This year we brought an extra element of fun to our Future of Digital Marketing event by broadcasting a talk on Periscope.
However, this was a decision made less than 24 hours before the talk was scheduled to happen.
Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.
But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.
Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn.
But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the internet. The answer: perhaps.
We’ve just published our new Social Media Best Practice Guide, so I thought I’d give another helping hand by putting together an updated social media image size guide.
The overlords who run the social media channels we all use on a daily basis are constantly moving the goalposts.
Eight months after full launch, it seems that Twitter is mothballing the Buy button.
The functionality is available at this time, but not for long, as Twitter is no longer developing the product.