It’s been a busy couple of weeks for Facebook, Google and Twitter. So, I thought I’d round up the news items and product launches that have been announced, into one handy digest.
Here’s what you might have missed…
Twitter has launched Moments, the best stories on the platform featured in their own tab, curated by Twitter and, eventually, its publishing partners.
Here are five reasons Twitter might be keen to create a stream of editorial.
When you think about Australian retail powerhouses, you think of Woolworths. As the largest retailer by revenue in Australia, the brand clearly has impressive reach with consumers.
But how does its social media measure up? Let’s take a look.
Twitter has announced more platform partners to enable its ‘Buy’ button within shared or promoted posts.
Demandware, Bigcommerce and Shopify will both be offering clients the option of adding commerce functionality to their tweets, but are users really that interested in buying directly from Twitter?
Gone are the days when a marketer could say that a boosted bottom line was the only end goal.
Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.
Cotton On is one of Australia’s best known fashion brands, and it is growing like crazy.
It also has ambitious targets for ecommerce, so to drive more online sales Cotton On has invested heavily in its social media presence. So how does social help build the brand?
When marketing almost any brand, it’s important to both build awareness and drive sales for the company.
But with a retail brand, it is tempting to focus more on the sales than the brand and when the retailer sells commodity goods it’s easy to forget about branding altogether.
In fact, many electronics stores have very little presence on social meda at all.
Ofcom analysed social media behaviours and the wider social landscape in its 2015 Communications Market Report.
Worldwide, one in every five minutes spent online is on social networks and, with the number of international social media users rapidly increasing, it’s vital that brands who want to go global get it right.
While many businesses know they should be thinking about international social media expansion, lots of myths exist around how best to do it.
This list debunks our top five.
In the run up to the 2016 US presidential election, how successfully are candidates using social media and online content to engage with voters?
Today’s ‘always-on’ customers have new real-time expectations, so real-time marketing has never been more necessary.
Thankfully emerging digital marketing technologies and platforms offer an opportunity that was never before possible with traditional marketing.
In the angry aftermath of Amazon’s big Prime Day sales event, the internet’s support of the ecommerce giant turned from #PrimeDay to #PrimeDayFail.