Thailand still has a largely rural population (66%) so internet penetration remains quite low at 26%.
However mobile penetration stands at an improbably high 125% as the number of mobile subscribers is higher than the country’s population.
One of the big news stories in UK retail last year was the massive growth of discount grocery stores Lidl and Aldi.
Lidl’s success can be at least in part attributed to its neat #LidlSurprises campaign, which managed to change its brand image by cleverly challenging the public’s perception of its products.
Last week, Snapchat’s announcement that it will charge $750,000 for a disappearing ad on its platform drove an audible gasp from the industry.
Although this has resulted in mass shock across Marketing Directors and Community Managers, it does highlight one thing: the (always inaccurate) myth that social media is free is certainly over: 2015 is the year for paid amplification on social.
Privacy is a rare commodity nowadays.
What with Facebook making it increasingly difficult to manage who sees what, and even the ephemeral SnapChat being revealed to not be all that ephemeral.
As an occasional and quite dreadful guitar player I have a vague interest in what goes on over at Gibson and Fender.
The marketers at these two iconic brands could probably rest on their laurels to a certain extent but both do a great deal in the way of content marketing and community management.
Storytelling is one of those god-awful buzzphrases that we’re forced to use for lack of a suitable alternative.
It’s a catchall term used to describe marketing campaigns that include some sort of narrative, basically a soft sell approach that people will want to engage with on some level.
It is my intention to write a few posts focusing on brands doing great work on Instagram, but first I feel it’s worth rounding up a few stats to show why it’s such an important social network.
There are a huge number of stats out there on Instagram usage, most of which are now inaccurate as the app’s audience is growing so quickly.
How do you speak to your customers? That’s a deceptively simple question…
We all understand the importance of tone of voice, particularly when it comes to customer service, but in an age of hyper-localisation it can be increasingly difficult for comms teams to communicate with customers in new markets.
December is upon us so now’s the time to roundup the finest social campaigns we saw in the past 30 days or so.
As always this list is based purely on things that I thought were clever, inspirational or just plain noteworthy.
It’s nearly Black Friday, and you know what that means… it’s time to start queuing outside Asda at 3am to get a bit of money off a pair of headphones.
Or not, depending on whether you think UK shoppers should really care about a sales event that coincides with an American public holiday that means nothing on these shores.
Either way you can’t deny that interest in Black Friday is slowly growing in the UK, mainly because retailers are keen to come up with a new reason for us to go and buy a load of electrical goods.
When trying to improve your digital marketing skills it’s advisable to learn from the best in the business.
In social media that means taking a lesson from KLM, an airline that can achieves €25m in social sales each year.
At Econsultancy’s Festival of Marketing today KLM’s social media manager Karlijn Vogel-Meijer gave an insight into the company’s strategy, which is built around a laser focus on the customer experience.
The talk kicked off with a reminder of a very important rule for social marketers: you’re a guest at someone else’s party.
Everyone loves a heartwarming tale of brands spinning potentially negative news into a huge PR win.
We saw it earlier this year when TrekAmerica jumped on the hashtag #GiveGregAHoliday and scored a huge amount of press coverage for zero investment.
And now this week Waterstones and Airbnb have given us all a lesson in agile marketing after seeing an opportunity for PR gold when a Texan man got locked inside one of the former’s London bookshops.
Read on to find out what happened, or for more on this topic read our post on 23 nimble examples of agile marketing from ecommerce brands.
And to hear more from Airbnb come along to Econsultancy’s Festival of Marketing in November. It’s a two-day celebration of the modern marketing industry, featuring speakers from brands including Airbnb, LEGO, Tesco, Barclays, FT.com and more.