Nowadays, marketers need to know so many systems, platforms, formats, and channels that it can be tough to keep up.
As we can’t be researching everything all the time, it is important to ‘park’ some skills while training up on others. As an example, a marketing team may decide to hold steady with their AdWords strategy while spending time and effort on improving how they approach social media.
By all measures, ecommerce is on the rise globally.
In the US, Adobe Digital Insights reported that Black Friday generated $3.3bn in online sales, a 17% year-on-year increase.
Marketers face the challenge of a constantly changing media landscape.
According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.
Dozens of client-side marketers attended a recent Econsultancy roundtable discussion in Manila about Customer Experience.
In this post I’ll summarise the talking points from the discussions around joining up online and offline data.
Why am I comparing two well-known fashion retailers and their ecommerce sites?
Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.
So, I thought I’d look at two quite different fashion retailers, and see how they match up.
Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year.
This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.
At the Festival of Marketing, I listened to marketers from Camelot, Argos, JD Williams, RBS and Barclays, discussing the impact of the multichannel customer.
I thought it worth rounding up some of their more memorable quotes. Here you go…
Cards on the table, B-commerce (branded ecommerce) is a completely made up term and you have every right to scold me for coining it.
What I intend to point out with this clickbait headline (but thorough article) is just how distinctive the Lush website is, both when it comes to editorial and ‘messaging’, and the nuts and bolts of ecommerce.
Standard Life recently revealed a new look and feel for its consumer brand, Standard Life Savings.
I caught up with Mary Harper, head of customer and digital marketing, to find out how and why Standard Life developed a more customer-facing culture and to discuss the brand’s digital transformation.
Here’s what we discussed…
The earlier a customer is along their journey, the less marketers know about that person. But early on is when you can best influence shoppers.
A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing.
We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels.
Consumers often receive multiple messages from the same advertiser with no acknowledgement of previous engagement, so what could happen if people received ads in order, with each one building on the last interaction?