Data-driven advertisers have a hammer and everything looks like a nail
Nils Andersson Wimby, Agency Director at Isobar Sweden, argues that marketers always need to be open to new perspectives.
Nils Andersson Wimby
The case for innovation: a world with only optimized experiences is just boring
Nils Andersson Wimby, Agency Director at Isobar Sweden, makes the case for innovation in an age of optimization.
Debunking the Pareto principle: Why we should be critical of accepted truths in marketing
Many widely-accepted truths in marketing have a less-than-solid grounding in fact or reality, often due to the way they are repeated uncritically and simplified in quotations, presentations or slide decks. Nils Andersson Wimby talks about one famous example, the Pareto principle or the 80/20 rule, and why it isn’t as faultless as it’s presented.
Purpose is not a formula for success in marketing – but it can still be useful
Purpose-led marketing has gone through the same hype cycle as many other phenomena over the last decade. First hyped as the future of marketing and then reevaluated as having little proven value in the brand-building sphere. The reasoning for the critique is mainly that consumers don’t care enough about brands to get involved in whatever […]
Why the 2010s were a “decade of duality” in marketing and advertising – and what needs to change
2010 marked the launch of Instagram. It was also the year that Byron Sharp released “How Brands Grow”. We were getting better playbooks for overall strategy and understanding humans AND getting new interesting tools and channels. This should be the golden age of marketing. But instead of evolving in harmony, these two phenomena have developed […]
The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate & short-termism
A lot of discussion in recent years has been had around too much allocation of comms spend going towards tactical and digital activities.
UX will not make you Uber, but it’s still important
In a classic scene from Monty Pythons Life of Brian, Brian/Jesus is adamantly trying to get people not to follow the crowd blindly, but to be individual and act for themselves. In a comical twist, as he tells the crowd “You’re all individual, you’ve all got to think for yourselves”, they answer in complete unison […]
The new role of the advertising award – employer branding
I am a firm believer in strategy before tactics. First you write the script, then you assign the roles.
Tactical innovation: How marketers can succeed among evangelists and sceptics
In 1994, the success of Dumb & Dumber (Box office close to 250M USD) had a lot to do with the performance of Jim Carrey. In that same year, John Travolta made an iconic comeback from a career slump with his portrayal of Vincent Vega in Pulp Fiction (box office 220M). I think it would […]