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Ocado vs. Sainsbury’s: customer journey comparison

Despite the increase in online grocery sales over the past few years ecommerce still only accounts for a fraction of the overall market.

This means there’s huge growth potential for digital sales in this industry, but are the UK’s major grocery retailers positioned to take advantage of it?

Why do people abandon online travel bookings?

According to a recent survey, 81% of people abandon online travel bookings, with ‘just looking’ the biggest reason for this. 

53% abandon when they see the full price, though 87% said they would consider returning to the booking. 

So what, if anything, can travel websites do about this? 

Econsultancy’s top 25 guest posts of 2014

Since I compiled this list in 20102011, 2012 and 2013, here are the most popular posts of 2014 from our splendid selection of contributors. 

We’ve actually published far fewer posts from outside contributors this year, but there are still some excellent articles in this list. 

So here’s the top 25, ordered by pageviews, and thanks to all who have contributed…