Winning the Race for Digital Skills

“By providing the right opportunities framed in the right way, everyone in the organisation can become part of a learning organism, adapting to the environment and remaining competitive, no matter how conditions change.”

– Ashley Friedlein, Founder, Econsultancy

“The biggest challenges around supporting training are setting aside not only the
time to train, but the time to implement, share and be immersed in newfound
knowledge.”

– Lucy Barker, HR Consultancy, former Head of People, Rufus Leonard

“Classroom learning is great, but we also need to be able to provide the tools for
when a person gets back to their desk.”

– Nicholas Foote, Senior Manager of Brand Strategy and Operations, Carhartt

“We’ve committed to building our teams from the bottom up, and through this approach we can see our recruitment costs dropping and loyalty building.”

– Lucy Barker, former Head of People, Rufus Leonard

“I encourage my staff to network with their professional peers. I am a member of
multiple formal groups that consist of other senior marketers. We meet
bimonthly in each other’s offices where we share ideas and perspectives.”

– Gavin Flood, Senior Director, Global Marketing, Toast

“In 2019, one-third of study respondents said that most digital marketing skills required updating at least quarterly. Today, 55% say they need to add new skills and knowledge at least monthly.”

– Stefan Tornquist, VP Learning, Econsultancy

The New Best Practices of Effective Learning

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.

In the report:

  • The Increasing Demand for Digital Skills
  • How to Effectively Add Digital Skills
  • The 4C Model for Digital Upskilling
  • The Business Case for Learning
  • The Learning Organisation
  • The Master List: Building a L&D Strategy for Digital Skills

Race to Digital Skills report screenshots

Download the report now

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