The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?

In this report:

  • The adoption of ‘GenAI’ tools
  • The primary benefits of AI in marketing
  • Generative AI use cases
  • The challenges of implementing generative AI
  • Apply the learning: AI strategy 101
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The Future of Marketing: The AI Opportunity

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