Skills and Capability

The latest best practice, industry interviews, trends and data related to digital marketing skills and capability

Essential Reports

Modern Marketing Job Descriptions

This guide covers the challenges specific to hiring for the skillsets required by modern marketing teams in the digital age. It looks at how to use job descriptions as a marketing tool, overcoming the skills gap, building diversity and inclusion into the hiring process, and more.

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Skills of the Modern Marketer

This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.

It expands on Econsultancy’s Modern Marketing Model (M3) by examining the key skills required to be successful in marketing organisations.

It is based on a series of in-depth interviews with marketing leaders, a quantitative study of over 500 marketers and a review of the academic and professional literature related to marketing skills.

Research, Trends and Best Practice