This best practice guide provides practical advice for empowering successful and powerful remote working. Also drawing on the results of the Covid-19 Business Impact survey, conducted in mid-March 2020, it offers a look at how businesses in the UK and North America are reacting to the Covid-19 pandemic.
Skills of the Modern Marketer
This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
It expands on Econsultancy’s Modern Marketing Model (M3) by examining the key skills required to be successful in marketing organisations.
It is based on a series of in-depth interviews with marketing leaders, a quantitative study of over 500 marketers and a review of the academic and professional literature related to marketing skills.
Research, Trends and Best Practice
Leadership is changing in a digital world where rapid change continues to create both challenges and opportunities for businesses and leaders alike. This quick guide contains useful insight and practical models to help leaders understand and navigate this changing environment.
An abridged version of Econsultancy’s Learning from Digital Disruptors Best Practice Guide, looking at how disruptive businesses operate, and the strategies and tactics they adopt for success.
A webinar discussing some of the questions arising from the disruption of the coronavirus crisis, with ideas for solutions including the challenge and opportunity for learning, the new skills and knowledge that will help guide marketers through these difficult times, and the continued importance of marketing fundamentals.
Amidst rapid change in marketing and ecommerce, this checklist of recommendations offers a practical approach to digital skills development.
Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
With news that workers at Slack have been given a week off to earn ‘Ranger status’ on Salesforce’s internal training platform, how can companies make sure their staff are committed to upskilling programmes?
More than 50 marketing and ecommerce courses and hundreds of lessons, now available in six languages.
Dave Stratton told Marketing Week that the broadcaster’s start-of-season campaign is the sort of “bold work” the business is investing in, off the back of its Marketing Excellence Programme, delivered in partnership with Econsultancy.
Getting an entire organisation on board with digital transformation isn’t something that can be achieved overnight.