The data and analytics 2024 wish list: Quality, bravery and commercials
We asked a handful of data experts what trends to expect over the next 12 months, including (in a word) what they are hoping for in 2024 from measurement and analytics.
Retail media’s full-funnel evolution: What can we expect in 2024?
Retail media is evolving into a solution that can address the whole funnel – not just the bottom bit where a sale is made. What might this look like in 2024, and what are the implications for privacy?
‘Human involvement is fundamental’: Marketing and generative AI in 2024
We spoke to a roster of experts about generative AI in 2024, how to balance innovation with potential risks, and the future of human involvement.
Social media in 2024: What do the experts predict?
Our social and influencer experts identify 14 trends they expect to see next year.
11 ecommerce trends shaping strategy for 2024
What might shape ecommerce as we head into 2024? We asked the experts for their predictions and trends.
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Delivering ‘niche at scale’: A look at influencer marketing trends
As the impact of creators and online communities is seen in big brand campaigns, is influencer marketing set to challenge the idea of demographic and psychographic customer personas? We ask the experts about current trends, from AI to first-party data.
CX trends: Marketers must ‘treat AI investments like any other financial move’
“The real value… isn’t in the tech itself, but in how it kicks up quality or efficiency,” says Julius Kontiola of design studio Kallan & Co.
PPC trends: the ‘cookiepocalypse’ and its impact on paid search strategy
With Google laying the groundwork to phase out third-party cookies starting from mid-2024, we asked the experts about the impact on PPC and how search marketers can adapt.
AI, privacy, and localisation: The trends impacting email marketing
Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. According to the DMA’s Consumer Email Tracker, 32% of consumers say they find email brand messages useful – a rise from just 15% in 2021. At the same time, however, new privacy measures and […]
The key trends to know in SEO – Part 2: The long tail and multimodal search
What are the current trends shaping search, and what should SEOs do to respond to them? In part 2 we cover the growing ‘long tail’ of search and what the emergence of multimodal search means for SEO.
The key trends to know in SEO – Part 1: ‘Experience’ and generative AI
What are the current trends shaping search, and what should SEOs do to respond to them? Part 1 covers the extra E in E-E-A-T, as well as the future for AI-generated content in search.