Bringing to view key business drivers and new revenue opportunities, the practice of customer journey mapping can be transformative for organisations. This chapter runs through key takeaways for marketers looking to get started on developing customer journey maps.
Customer Journey Mapping: Key Takeaways
Chapter 7 of the Customer Journey Mapping Best Practice Guide
Developing and using customer journey maps can be transformative for organisations. This chapter runs through the key takeaways for marketers looking to develop their own.
4 minute read
