How tech might shape the beauty industry in 2022

Technology has come to the forefront – what trends are shaping the industry?

By Nikki Gilliland March 9th 2022 11:39

Back in 2020, L’Oréal outlined its ambition to become the world’s number one ‘beauty tech company’, amid a shift in how brands connect with consumers.

Technology has since come to the forefront of the beauty and cosmetics industry, with brands using digital to spearhead product innovation and drive customer engagement.

So, what tech trends are shaping the industry? Here are four examples that stand out.

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