How the fitness industry is responding to coronavirus with digital push
The digital fitness industry has boomed in the last few years.
1
Coronavirus: major brands are delaying investment in digital transformation when they need to bring it forward
The recent coronavirus outbreak has caused something of a catch-22 for businesses when it comes to digital transformation.
The best digital marketing stats we’ve seen this week
Welcome to Econsultancy’s stats roundup for the last week of February.
The best digital marketing stats we’ve seen this week
We’re back in the swing of things, so get ready for a great roundup of stats.
What will 2020 look like for UK digital agencies?
The top 100 digital agencies in the UK saw healthy growth in 2019, as total fee income rose 15% to reach £3.2 billion.
Inside Dodo Pizza’s innovative strategy to dominate the pizza market
Dodo Pizza might not be the most well-known pizza chain, at least not in the UK.
Change Management for Marketers Webinar Resources 2019
A webinar offering practical advice to senior and mid-level marketers on how to best manage change processes and to understand the critical role that marketing can play in digital transformation.
How Halo Top is challenging the ice cream market
It’s hard to believe that anything could challenge the likes of Häagen-Dazs or Ben & Jerry’s as giants of the ice cream world.
What the rise of direct-to-consumer (D2C) brands means for agencies
The explosion of direct-to-consumer (D2C) brands over the past few years has led to a shift in the relationship between brands and consumers. There’s no longer a reliance on traditional stores or other middlemen.
Developing Future Strategy: Long-Term Thinking for Marketers
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
Change Management for Marketers Best Practice Guide
This report provides marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics.
Four reasons to start mapping your customer journey
The path to purchase or conversion is no longer linear, with customers often using a variety of devices and channels.