What brands need to know about NFTs
A suddenly hot segment of the crypto world has taken the internet economy by storm and created a potentially huge opportunity for brands.
Patricio Robles
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Google makes a big commitment in its pivot to privacy: what marketers need to know
Google is “charting a course towards a more privacy-first web” and yesterday made a significant announcement related to its plans for 2022 when its Chrome browser phases out support for third-party cookies and the cookiepocalypse becomes impossible to deny. Here are the key points marketers need to know.
What companies can learn about disruption from Robinhood’s GameStop blow-up
Upstart brokerage firm Robinhood built a billion-dollar fintech business in the span of a few years by targeting young customers with a slick mobile-based stock trading experience and $0 commissions, but the company is facing the biggest challenge of its short life in the wake of a trading frenzy that was sparked by an unprecedented […]
Three ways businesses impacted by Covid-19 can prepare for a possible boom
As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]
Why 2021 is a make or break year for challenger banks
Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […]
Airbnb and the perils of trying to do good during the pandemic
Prior to COVID-19, Airbnb was a high-flying star of the digital economy. Once valued at more than $50bn by investors, with plans to go public this year, the company has been especially hard hit by the ongoing pandemic. That has spelled trouble for Airbnb hosts, some of which are commercial operators with multiple properties purchased […]
How the growing threat of digital protectionism could affect marketers
The world has been an increasingly tumultuous place and while the digital economy has continued to prosper, there are signs that global geopolitical tensions could have meaningful spill-over into the digital economy.
Facebook ad boycott: cancel culture is not corporate social responsibility
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
Will Nike’s pandemic digital gains pay off?
Nike’s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.
Five ways businesses can respond to the chargeback apocalypse
The Covid-19 pandemic has disrupted just about every aspect of global business, and payments are no exception. Airlines, which have been among the hardest hit, are now even facing numerous class action lawsuits over their refusal to issue refunds to travelers who are unable to travel as planned due to canceled flights and government travel […]
Five tips for predicting the future: Covid-19 edition
Covid-19 has changed the world and there is little doubt that its effects will linger even after the worst of the pandemic is over. But precisely what will change? For leaders trying to make decisions about important matters — from product strategy to marketing investment — there has arguably never been a more difficult environment […]
Travel and hospitality brands are partnering with CPG giants to respond to Covid-19
With borders around the world shut and countless millions subject to some form of lockdown, the travel and hospitality industries have been among the hardest hit by the Covid-19 pandemic.