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How healthcare is being transformed by online self-management, startups & digitally savvy HCPs
The healthcare industry has traditionally lagged behind the likes of retail, travel, and financial services in the adoption of digital technologies.
AXA PPP’s Head of Digital on the challenge of creating a trusted health tech brand
From fitness trackers that monitor our heart rate and physical activity, to smartphone apps that assess our quality of sleep or help us keep tabs on our mental health, more and more of us are using technology to store and track health data.
How banks are using big data & segmentation to lure depositors
Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors.
Sort of.
Second-Party Data
Introduction The promise of Big Data has tantalized brands for the better part of a decade. Their interest was focused on the maturation of the programmatic marketplace, where it became possible to easily buy audiences instead of space. The evolution of the ecosystem has been fueled by previously underutilized troves of customer and aggregate data. […]
45% of marketers cite content & experience management as top priority in 2018
Econsultancy’s Digital Trends 2018 report, published in association with Adobe, delves into the biggest trends that are set to impact companies in the near future.
This year, the report – which is based on a global survey of 12,795 marketing, creative and technology professionals – also strives to identify how top-performing companies are setting themselves apart from their peers.
Why fashion and beauty brands are still betting on chatbots
Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers.
That being said, the fashion and beauty industries still appear attached to the concept, with many more brands launching AI-powered chatbots in the past year or so.
The five Ps of AI strategy for marketers
Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers.
But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours.
The changing consumer landscape: How brands can keep up with sky high customer expectations
According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.
Why most of today’s DMPs are broken
The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences.
As a single, smart hub for all of their owned data (CRM, email, etc)—and acquired data, such as 3rd party demographic data —DMPs go a long way towards building a sustainable, modern marketing strategy that accounts for massively fragmented digital audiences.
Marketers have more data than ever, so why aren’t they better at experimentation?
The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”
Birchbox’s UK Managing Director on content, personalisation & forays into physical retail
I recently put together a round-up of great content marketing examples from beauty brands. Birchbox stood out as one of the best, effectively using its online magazine to help customers make the most of their monthly subscription box.
But how exactly does Birchbox create and execute its content strategy across all its digital channels?
Four ways travel brands can improve the customer experience
When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday?
But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with it can make or break a customer relationship.