In the wake of Spotify Wrapped, we consider how brands can create an effective Year in Review campaign? We look at successful examples from Asda, Peloton, AllTrails and more.
Data can seem dry and tedious, but with some creativity it’s hard not to take notice, be impressed, and learn something new all at the same time. Three Whiskey’s Viral Mistry offers some tips for data visualisation.
In the last few months, I’ve noticed a trend emerging at the analytics meetups and events I attend. People are talking more and more about digital dashboards. I’ve even heard people advocate throwing out monthly reports, as they hail the arrival of democratised data in the form of swish new dashboards.
Data-driven marketing is super popular right now.
Topics that stem from it – like personalization, performance optimization and customer experience – dominate blogs and research.
Gaining audience trust was fundamental for The Guardian, last year’s Data Storytelling Awards Grand Prix winner.
I spoke to the company’s director of consumer revenues, Julia Porter, to ask why this triggered a strategy of balancing privacy with a compelling data-driven understanding of its customers.
Google has unveiled Analytics 360 Suite, “a complete measurement platform” targeted at enterprise marketers.
According to Google VP of Analytics, Display and Video Products, Paul Muret, Google Analytics 360 Suite is designed to give marketers “a complete view of the consumer journey and then make sense of it all.”
Once they have insight, Google aims to help marketers drive results.
Sounds like a buzzword, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way.
The hope is that presenting data in this way will make it more engaging and easier to understand, so it’s particularly helpful in terms of speaking to clients or internal stakeholders.
With this in mind, I’ve brought together 14 of my favourite data visualization examples from across the web.
It’s annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless.
I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die.
And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at.
Online marketing is a world fraught with danger. Some dangers are obvious. Others… not so much.
The fact that 83.7% of companies report that merely hiring for content marketing is either “somewhat difficult” or “difficult” hints at the underlying instability those in the marketing profession face.
It’s no surprise that when an industry explodes, its marketing channels are inundated with new players and technologies.
This can also mean high fragmentation among systems as companies try to capitalise on every tool available to them in a rapidly expanding new ecosystem.
When it comes to mobile marketing, this phenomenon couldn’t be more true in the domain of data capture.
Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail.
It’s for this reason that Ben was invited to sit on the judging panel for Marketing Week’s Data Storytelling Conference, which takes place this Thursday 10 September.
Creating and promoting an infographic, it’s a tried-and-tested technique that’s planned for all sorts of reasons.
But successfully getting visual content out there, online, can be more complicated than it seems.