Muriel Alvarez is Director of Product Management at Work & Co, an agency responsible for work such as Virgin America’s fantastic 2014 website redesign and 2016 app.
In this week’s Day in The Life, Muriel explains what character and skills her role demands.
Changing ecommerce agencies is a big job, even if you’re sticking with the same platform and looking for a different agency to maintain and optimise your existing site.
Migration can be a cheaper alternative to a complete re-build, providing you choose the right agency by asking timely questions.
If you’re ever in need of batteries, bunting or a bumper-pack of highlighters, Tiger is the place to go. Sort of like a ‘posh Poundland’ – you’ve probably noticed its brightly coloured presence on a high street near you.
So, just how has Tiger become so successful? Here’s a bit of insight into what it’s been doing right.
Hackathons aren’t a new concept, far from it. But I recently attended one that was aimed at marketers rather than coders, which to me was a new experience.
Traditionally hackathons are an event where people (usually techies) dedicate a day to building something. It might be an entirely new product, a solution to an existing customer problem, or just a new idea for using some software or an API.
You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.
On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscription packages and has at least 12 on their wish list.
Digital is transforming the way consumers want to interact with banks and financial services companies.
Consumer demand for mobile and digital channels is forcing large antiquated institutions to rethink the way they do business.
When it comes to finding long-term success, the first few months in a startup’s life are crucial.
From finding investment to talking to customers, there are many areas to focus on.
One of the biggest challenges facing financial services firms is how they will win over millennials.
That’s a huge challenge for brokerage firms specifically, as a recent survey conducted by Bankrate.com found that just one in three millennials has money invested in the stock market.
The popularity of price comparison websites means that financial services products are now largely commoditised.
So how can insurance companies and banks engender customer loyalty when in many cases they have limited brand recognition?
Fintech startups have major financial institutions in their sights.
From banking to payments to lending, upstart companies are increasingly attempting to compete with companies that have been around far longer and that have far more money than they do.
Advances in technology and manufacturing mean that consumers are more empowered than ever.
As a result, more and more retailers are finding ways to allow customers to customize products in ways never before possible.
If ‘digital transformation’ could be defined by just one of its constituent parts, it might well be digital product management.
So, what is digital product management and how can it be implemented?