Why attend?

In November, Econsultancy brought the marketing community together in one space to share notes, debate the future and explore solutions.

At our next event, we’ll explore the latest trends and best practices that could help you unlock new possibilities and shape the future.

NOVEMBER 2023 IN NUMBERS

10

INSIGHT-PACKED CONTENT SESSIONS

8

HOURS OF THOUGHT-PROVOKING CONTENT AND DISCUSSION

15

3

EXCLUSIVE ECONSULTANCY MASTERCLASSES

OUR CONTENT PILLARS


CX Design

Across industries, from retail to healthcare, an explosion of omnichannel experiences pose complex UX and design challenges. How are brands creating experiences that balance commercial value with customer centricity?

Topics to include but not limited to:
Omnichannel experiences
Personalisation
Employee experience
Accessibility and inclusion

Content & Social

Amidst lots of exciting innovation – from generative AI to forthcoming AR hardware to short-form video and the overlap of entertainment and commerce – marketers are still grappling with managing content at scale. Whether in CRM, advertising or across digital products, find out how brands are engaging their audiences.

Topics to include but not limited to:
Generative AI
Short-form video and creators
Social commerce
Content management

Data & Measurement

Changes to privacy and tracking frameworks have arguably been the biggest disruptor in tech in recent years. With short-term measurement of ROI becoming more opaque in some channels, and against a backdrop of budget cuts, marketers need to ensure they are activating their data effectively.

Topics to include but not limited to:
Customer insight
First party data strategy
CRM activation
Analytics in the ATT / post-cookie era

Ecommerce Strategy & Optimisation

As the high street has rebounded, ecommerce businesses and multichannel retailers are thinking long-term about strategy. Meanwhile, marketers must remain agile with their acquisition and loyalty tactics, subject as many categories are to the whims of wage rises or the weather.

Topics to include but not limited to:

The digital shelf and conversion
Acquisition / ROAS
Retail media
Sustainability

Brought to you by expert brands

Econsultancy Live is curated by the thought-leaders behind Econsultancy and Marketing Week.

The challenging, constantly evolving nature of digital marketing and ecommerce is why some of the world’s most ambitious companies are partnering with Econsultancy. Econsultancy’s Multi-Touch Learning™ model reveals and addresses skill and knowledge gaps and lets your people learn in a way that’s continuous, connected and contextual. By deepening understanding, honing skills and changing mindsets, Econsultancy can help you accelerate growth.

Marketing Week has been at the centre of the marketing industry for more than 40 years, giving them unrivalled authority, trust and integrity. Marketing Week is for every marketer – whatever industry, whatever level, whatever challenge. Marketing Week is here to help you build influence, bolster your effectiveness and become the best marketer you can be.

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