Overview

Starting in December 2019, Japanese mobile gaming app publisher Kayac began monetizing their apps with InMobi, as InMobi was seen as a leading global source of advertising demand for their banner ad inventory. As of November 2020, InMobi helps Kayac monetize the following apps: Park Master, Noodle Master, Paint Dropper and Masking Print. While the hypercasual gaming market has been growing at a rapid pace, it can be difficult for app publishers and developers to gain significant market share and ensure they are building out new apps at a fast-enough clip to fulfill demand for new titles. This core focus served Kayac well in 2020, as they were able to release multiple new titles in the year even with their staff working remotely. As such, Kayac wanted to focus on building and growing new apps, not advertising monetization. By working with the in-app advertising experts at InMobi, Kayac could focus on their core strengths, knowing that InMobi could handle all of their ad monetization needs.

Results

Overall, Kayac has seen great success from its partnership with InMobi. Not only has their monthly revenue from InMobi risen 230% throughout the first 11 months of 2020, but their daily ad revenue from InMobi increased by over 16x between December 2019 and November 2020.