The Brand Objective

The primary focus of Potensus in their daily operations is onboarding new publishers and implementing optimization strategies to maximize yields for existing publishers. Their primary obligations involve optimizing their share of voice (SOV) in terms of ad revenue generated by their publishers and enhancing the average revenue per daily active user (ARPDAU) through ad units. 

Prior to implementing InMobi SSP, Potensus heavily relied on Google AdManager. However, the company recognized the need for a more diversified approach to maximize monetization opportunities. By incorporating InMobi’s SSP, Potensus aimed to expand its reach and explore new revenue channels beyond the limitations of a single platform. Recognizing the need for further growth and a competitive edge, Potensus chose InMobi to levarge our global demand, real-time bidding capabilities, and proven in-app expertise.

The Solution

Potensus began monetizing with InMobi in November 2022 by going live through Google Open Bidding. After seeing pronounced results, Potensus has been steadily monetizing over 450 apps via InMobi, with the number increasing daily. When the InMobi partner management team took over the Potensus account, a series of optimizations were implemented immediately. Though manually adding bundle IDs for over 450 apps to the InMobi Supply-Side Platform seemed like a time-consuming task, we could use our backend bulk upload tool for efficient onboarding and operational efficiencies. The tool left a positive impact on the onboarding experience for both Potensus and its app partners. With faster and more efficient onboarding, Potensus was able to provide a seamless experience to its partners, fostering stronger relationships and improving satisfaction levels.

Potensus has been successfully using real-time bidding capabilities and leveraging various ad formats like Banner, Video, and Interstitial to achieve higher fill rates and better monetization of their inventory. The Mixed Audiences feature allowed Potensus to accurately select their app's audience, safeguard child-directed apps and its users, and unlock revenue via targeted ads for users aged 16 and up.