Since the arrival of SKAdNetwork (SKAN) 4.0, Apple’s privacy-preserving attribution framework for iOS, the app performance ecosystem swiftly came together to aggressively test and deploy its new features with early results showing great promise. The frequency, depth, and delivery of performance insights significantly improves in SKAN 4 compared to earlier versions, generating a renewed sense of optimism about the future of iOS performance among marketers, regardless of where they sit on the SKAN adoption spectrum.
In this webinar, experts who have been aggressively investing in understanding and unlocking the value of SKAN since its earliest versions will share how you can develop a winning strategy for iOS app growth with SKAN, including:
✅ How app growth marketers can get a fast start with SKAN 4.0
✅ How to develop a refreshed approach to conversion value mapping
✅ How to cut through the noise and understand how these changes impact your app’s growth in a meaningful way
View the discussion here:
Be sure to check out our SKAN resource hub to get our latest insights on Apple's SKAdNetwork and performance marketing:
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