About this course

This course covers the key considerations and actions required when planning, implementing and optimising paid advertising through social media platforms.

In this course you’ll:

  • Consider the opportunity of Paid Social advertising for your brand or business
  • Discover how to plan and implement Paid Social ad campaigns and the key levers of success
  • Learn what it takes to measure performance and optimise ROI in the channel

Learning objectives

By the end of this course, you will be able to:

  • Articulate why Paid Social advertising is now a must-have element of any digital marketing campaign
  • Describe the key considerations when approaching investment in Paid Social
  • Understand how to set up ad campaigns on social media platforms
  • Understand how to optimise the key campaign variables for maximum impact

For more information on bespoke learning plans or to view the full course catalogue, get in touch.

Members can explore courses in the Econsultancy Skills Cloud.