About this course

This course covers the key considerations and actions required when planning, implementing and optimising paid advertising through social media platforms.

In this course you’ll:

• Consider the opportunity of Paid Social advertising for your brand or business
• Discover how to plan and implement Paid Social ad campaigns and the key levers of success
• Learn what it takes to measure performance and optimise ROI in the channel

Learning objectives

By the end of this course, you will be able to:

• Articulate why Paid Social advertising is now a must-have element of any digital marketing campaign
• Describe the key considerations when approaching investment in Paid Social
• Understand how to set up ad campaigns on social media platforms
• Understand how to optimise the key campaign variables for maximum impact