H2 2023: Ecommerce Trends and Best Practice

From the emergence of new shoppable formats to increasing pressure on consumers’ budgets, we are entering a new stage in the evolution, adoption and role of digital commerce.

From generating demand through to conversion and loyalty, this current retail environment requires brands to refine their ecommerce strategy, operations and fulfilment.

This 60-minute analyst session will draw on Econsultancy’s latest research, insights and best practice to help marketers and ecommerce professionals understand key trends, identify opportunities and optimise their ecommerce strategy through this year and beyond.

It will cover:

  • How cultural and technological shifts are informing how businesses approach ecommerce operations and strategy.
  • Useful frameworks and best-in-market examples from across the customer journey.
  • The importance of omnichannel experiences and how brands are bridging the gap between physical and digital touchpoints.
  • The emerging channels and key trends to know about, from phygital
    to social commerce.


Ecommerce Best Practice Guide

Econsultancy’s Ecommerce Best Practice Guide lays out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. The report gives in-depth guidance on strategy and operations, generating demand, converting demand and measurement in ecommerce.

Social Commerce Best Practice Guide

As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.

Direct-to-Consumer (DTC) Best Practice Guide

This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.