Netherlands-based GAMMA used search data to optimise its DIY instruction videos and their distribution which led to high rankings and an 88% increase in customer purchase intent.
Tesco reclaims share of value perception from German discounters with social media campaign that celebrated nostalgia and engaged with customer responses.
The second-hand fashion marketplace app partnered with Precis Digital to optimise and automate its marketing based on unique user behaviour
The bridal boutique also sees a lift in revenue of 30% thanks to the technology, developed by Vertebrae, and plans to make weekly updates to its 3D and AR assortment.
The beauty brand went from averaging one platform update per quarter to two per month and optimised its customer loyalty programme to appeal to its socially native customer base.
The sailing and lifestyle brand adopted a scalable, future-proof and customer-centric platform to cater to its global customer base with timely product launches and an exclusive customer loyalty reward programme.
Luxury beauty brand Lancôme launches an interactive virtual event to engage new customers and target new ones, achieving more than 9,600 site visits and an engagement rate of 11.3%.
The campaign utilised a new and automated content production process to create ads localised down to the individual hospitality outlet as regions went in and out of lockdown.
The ecommerce giant uses artificial intelligence to power its marketing language and optimise email campaigns at scale.
The denim brand, looking to emulate the in-store experience online, drove more conversions after implementing the data-driven, fashion personalisation platform True Fit on its ecommerce site, which gives customers a better idea of how specific garments will fit.
cxpartners draws on insights from customers’ real-life shopping behaviour to inform its rebuild of Swiss retailer Coop’s website coop@home.
The toy company teams with We Are Social to create an AR pop-up that Snapchat users could explore and shop from any location.