Preschern reflects on ABM methodology, the B2B customer buying cycle, marketing’s role at the top table, and the outlook for marketers in a tough economic moment.
Dean Rojas is the co-founder and president of Gassed – a full-service TikTok agency operating in the USA. We spoke with Dean to find out more about his day-to-day role, as well as all things TikTok and social.
Sonja Kristiansen is Chief Business Officer at adtech company TripleLift. I recently spoke with Sonja to find out more about her day-to-day role. We also discuss various trends in advertising, including CTV, native ads, and commerce media. Tell me about your role – what does a typical day look like for you? Sonja Kristiansen: As […]
Gillian Garside-Wight, director of consulting at Aura, talks to Econsultancy about the retail industry and the circular economy.
Lisa Bradner is the Chief Commercialization Strategy Officer at programmatic ad exchange Yieldmo. We sat down with Lisa to discuss advances in programmatic, including contextual targeting, behaviour modelling and ad budgets. Tell me about your role… What does a typical day look like for you? At a macro-level, I’m the voice of our customer internally […]
Joaquín Cuenca is CEO and co-founder at Freepik Company, parent company of image bank Freepik and other digital design websites. In this ‘Day in the Life’, we find out more about Joaquín’s role, the growth of Freepik, and wider trends in visual web design. Tell me about your role… What does a typical day look […]
Sarah Keller is the Chief Global Enterprise Officer at Global Message Services (GMS), a messaging platform that provides enterprise solutions in SMS, WhatsApp, push notifications and chatbots, amongst other channels. We asked Keller about the value of messaging for customer engagement, how brands can ensure consumer privacy, and the opportunities afforded by automation. Tell me about […]
Eric Jorgensen is VP EMEA at Zendesk. We ask him about his role, how brands can become more customer-centric, and what good customer service means to him. Tell me about your role – what does a typical day look like for you? My mornings usually consist of a cold shower – which I must say […]
Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We caught up with Mike to find out more about his role. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. Tell me about your role – what does a typical day […]
Martim Avillez Oliveira is CEO Europe for D2C and cross-border ecommerce specialist ESW. We caught up with Martim to find out about his role, as well as his thoughts on trends in retail for 2023 including loyalty, returns, and cross-border shopping. Tell me about your role – what does a typical day look like for […]
Annika Bizon is Marketing and Omnichannel Director for Samsung UK and Ireland. We caught up with Annika to find out more about her role, which heads up a newly-combined marketing and omnichannel function, and the benefits this combination has brought. She also discusses how to create a truly great customer experience, and how Samsung meets […]
Russell Howe is VP EMEA of data privacy company Ketch. We spoke with Russell to find out about what his role entails, the key elements of a successful data privacy program, and how businesses can overcome data privacy’s most common pitfalls. Tell me about your role – what does a typical day look like for […]