How employee advocacy can strengthen your communications
Thanks to social media, the reach of a company’s internal and external communications span much further than they used to.
Björn Borg underwear: why I think they’re the Masters of Marketing
We asked a few friends of the blog to nominate their favourite brands in the Brand of the Year category at Econsultancy and Marketing Week’s new Masters of Marketing awards. Here is Parry Malm with his nomination…
Econsultancy asked me which brand I thought was truly a Master of Marketing.
After much thought, and I’m sorry Kanye, Ima let you finish, the prize goes to Björn Borg, the purveyor of colourful socks and underwear. Here’s why…
Wimbledon and brand marketing: serving up a match made in heaven
To make the most of Wimbledon’s drama, this year brands applied new rules to their tennis inspired marketing efforts.
Here some examples from brands like Jaguar, Robinsons, Stella Artois, Evian and Paddy Power.
Five key social media pillars that all charities should embrace
Charities have an advantage over regular brands on social media.
They have a passionate, emotionally connected supporter base at their fingertips, ready to sing their praises.
However that doesn’t mean success is guaranteed, far from it. With organic reach squeezed and thousands of brands clambering for space on your newsfeed, it’s getting harder and harder to engage the people that matter.
How to use social media to build a teaser campaign
Consumers have moved beyond traditional forms of engagement and they have much higher expectations towards brands to amuse and entertain them.
Marketers are taking notice of this by going beyond the traditional and merging creativity with social media.
Five underrated Twitter metrics you should be using
Discover lesser-used metrics that can deliver more valuable insights when it comes to trending topics.
Who understands the why of your company? A portrait of an employee advocacy champion
This is Simon Sinek during one of his inspiring TEDtalks, back in 2009:
The five types of content employees love to share on social media
To make the most of your employees’ sharing habits, it is important to learn which type of content they love best.
Six ways to woo influencers to support your cause
Getting the right influencers on-side can give any social campaign a massive boost.
The past week saw a 2,119% growth in referral traffic from Twitter to the Prostate Cancer UK website. The trigger: a simple tweet from Stephen Fry.
A look inside Fender’s rock’n’roll content strategy
Fender and Gibson are the two most iconic guitar brands in the world.
Last week I took a look at Gibson’s excellent content marketing strategy and today, you guessed it, I’m going to do the same for Fender.
Nine small businesses with great Instagram feeds
Instagram is proving to be a hugely important social network for brand marketers.
The limited functionality restricts the ability to drive any direct traffic or sales from the app, but it’s a great way to shape a brand’s image and improve reach among a younger audience.
20+ Instagram stats marketers need to know
It is my intention to write a few posts focusing on brands doing great work on Instagram, but first I feel it’s worth rounding up a few stats to show why it’s such an important social network.
There are a huge number of stats out there on Instagram usage, most of which are now inaccurate as the app’s audience is growing so quickly.