This abridged version of Econsultancy’s Building a Digital Culture Best Practice Guide, defines the attributes of a digital culture and outlines its value in business. It includes reflection questions for leaders looking to nurture a digital culture within their teams. The report covers:
Organisational culture: How does culture originate in an organisation, and what are some of the frameworks that marketers can use to identify their own internal cultures?
Attributes: What are the qualities and behaviours of an effective digital culture, and how do these support innovation and resilience?
Leadership: Identifying the dominant culture within an organisation can help reveal friction points. How can leaders address these effectively and bring to life positive practices and behaviours within the workplace?
Digital culture as a catalyst: An effective digital culture facilitates transformation, innovation and an organisation’s ability to deliver exceptional CX. How can cultural barriers be overcome to embed these capabilities into the organisation?
Download the report now
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