Omni Hotels’ geo-targeting SEM strategy increases conversions more profitably
The North American hotel group partnered with PMG to invest in non-branded keywords with location-based bid modifiers, to widen its reach and relevance.
Meliá Hotels’ social-first customer communication approach drives positive engagement during Covid-19 crisis
The international hotel chain used AI-powered online sentiment monitoring to be able to react nimbly and appropriately with a social media strategy which was simultaneously reassuring and entertaining.
Visit California’s interactive road trip hub drives a 78% uplift in repeat website visitors
The tourism organisation partnered with Appnovation to create a library of over 50 road trips featuring interactive pit stop maps, destination links and social media sharing opportunities, to boost user engagement.
Forest Holidays pivots for future growth amid Covid-19 pandemic and boom in domestic travel
The cabin holidays provider underwent a comprehensive digital transformation programme taking in everything from branding to user experience and data-driven marketing, earning a 45% positive increase in brand sentiment and 23% rise in bookings.
Aria Resorts invests in data-driven digital advertising to generate £2.3m worth of bookings during Covid-19 pandemic
Partnering with paid media agency Launch, the UK holiday stood out from its competitors by investing in rather than pausing marketing, to drive sales and website traffic.
New customer journey strategy improves customer satisfaction ratings for Go City
The travel brand’s customer journey audit and subsequent brand refresh, email marketing push and app update increased customer satisfaction scores by 150%.
Travel Professor chatbot boosts sign up rates by 348%
The personalised travel deal brand partnered with Chit Chat Agency to create a conversational-first approach which provided a more seamless customer experience.
Zipcar drives 214% uplift in priority keywords with new and nimble SEO strategy
The fresh approach allowed Zipcar to emerge from lockdown with loyal followers, an elevated online standing and the means to capture a wider market.
PureGym boosts conversion rates by 206% with personalised messaging
Working with Braze, PureGym’s personalised campaign increased engagement with both prospective and current customers.
Personalised content and new SEO strategy help Eurotunnel achieve a £1m uplift in revenue
The travel company worked with agency Crafted to enable the delivery of personalised content and overhaul its SEO strategy, increasing organic revenue by 25% year-on-year.
AI-powered curator AIDA generates a buzz around Cheltenham Science Festival
Agency Tiny Giant develops an AI curator that generated a range of talk suggestions for the event, and could be interviewed live on BBC radio.
Celebrity Cruises creates music map of holiday destinations to amplify organic traffic
Music Mapped revealed the most sung about places in the world in an interactive map, capturing interest across a wealth of media to deliver increased organic page visits of 7% YoY.