Facebook is by and large a friendly place for brands.
Yes, consumers can and do voice their displeasure on the world’s largest social network, but when it comes to what can be done with the click of a mouse, consumers are limited to ubiquitous Like. But that all could be changing.
One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet.
Email works because it’s the foundation of online marketing. But… is Econsultancy’s subject line language optimal?
We analysed the emotional power of 82 of its recent email subject lines and here’s what we discovered.
Data and creativity are often considered at odds with one another: the science and rigour that data brings is said to kill the magic of creative ideas.
Award entries at the first Cannes Lions Innovation festival show this mindset is shifting.
In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print.
However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and give meaning to what the data says about your business.
Here are some tips on how to give meaning to your website traffic or advertising response data.
Here’s the news: computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than rappers.
The potential of this technology has HUGE implications for marketers. And here’s why.
In this post, I’ll look at the key issues marketers should consider when evaluating the reliability of social analytics.
Humans are born with hardwired neural connections for acquiring and understanding language.
Teaching computers to understand language is one of the grand challenges of artificial intelligence and requires modeling of vocabulary, grammars, and most importantly semantics, or meaning.
Current approaches to natural language processing (NLP) combine both linguistic or grammatical approaches as well as machine learning techniques. Venture capitalists and private equity firms are positioning NLP as a multi-billion dollar industry.
In this piece I intend to explore the reasons for the intense interest in this field, and its relevance to marketing.
When we tell businesses that getting to know their customers is vital, it’s not just so that they can provide the best possible customer experience for them.
Getting to know your customers is most crucial when it comes to helping businesses identify enemies disguised as customers.
Fraud is becoming increasingly widespread since the dawn of ecommerce and as it becomes more and more sophisticated, we need greater visibility to fight malicious activity on our websites.
One would hope that by now all businesses had mastered the basics of social marketing, but clearly that isn’t the case, particularly for small companies.
So to give a helping hand for any businesses with a fledgling or non-existent social presence, I’ve come up with a few basic rules that need to be in place for a social media campaign to work.
You may well be thinking that all marketing campaigns should involve some element of social media in this day and age, and you’d be right.
But the aim of this article is to provide some food for thought on the things that marketers should consider when creating a campaign that predominately uses social.
Furthermore, I haven’t addressed the tricky issue of coming up with shareable content, largely because that will be the subject of its own post at a later date.
Social media is still growing rapidly. I’m pointing out the obvious here but social networks are a dynamic medium for entertainment and interaction, including content discovery and product recommendation.
As such, the auto industry seems almost uniquely suited to social.
While most consumers buy cars infrequently, their interest in them (based on price tag, necessity and if you indulge me, the embodiment of the American dream) often transcends the purchase event.
As such, social analytics has cause to mature in the automotive industry, where it surely stands to play a part in the sales funnel other than simply branding.
I’ve been reading a nice little CMO Council report on social analytics in the auto industry. Here are some thoughts on integrating social into automotive sales.
No brand should underestimate the importance of its digital reputation, especially in this era of Google-first, buy later culture, not to mention the prevalence of review sites and social recommendations.
Although it is practically impossible to completely avoid negativity (just look at the comments of any YouTube video), it is how a company controls its surveillance of and response to these mentions that will help determine how it is perceived. By confronting issues as they arise, the impact that negative mentions online will have can be contained, helping to prevent a snowball effect from occurring.
Ensuring a brand is seen in the most positive light possible is essential for establishing and maintaining trust for customers, regardless of what the brand sells.
Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned.
However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise.
This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.