Quick Guide to Social Media Strategy

This quick guide gives marketers the tools to develop a social media strategy, detailing how to align social with content, and approaches to measurement based on identifying clear objectives.

By Econsultancy August 2021 15:00

Content

This abridged version of Econsultancy’s Social Media Strategy Best Practice Guide summarises the main considerations when developing a strategic approach to social media marketing and communications. It covers:

Getting started: What broad framework should marketers use in order to develop an effective social media strategy?
The social ecosystem: Which teams in the business should be responsible for each element – planning, publishing, measurement – feeding into the brand’s social media ecosystem?
Engagement: What are the seven main ways of connecting meaningfully with audiences on social media platforms?
Content: How should social be aligned with the brand’s content strategy?
Measurement: What are the best ways of measuring the impact of a social media strategy?

This Quick Guide draws from Econsultancy’s Social Media Strategy Best Practice Guide.

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