Ecommerce Trends and Best Practice

From the emergence of new shoppable formats to challenged shoppers’ budgets, we are entering a new stage in the evolution, adoption and role
of digital commerce.

From generating demand through to conversion and loyalty, this current retail environment requires brands to consider their ecommerce strategy, operations and fulfilment.

This 60-minute analyst session will draw on Econsultancy’s latest research, insights and best practice to help marketers and ecommerce professionals understand key trends, identify opportunities and optimise their own ecommerce strategy through this year and beyond.

It will cover:

• How cultural and technological shifts are informing how businesses approach ecommerce operations and strategy.
• Useful frameworks and best-in-market examples from across the customer journey.
• The importance of omnichannel experiences and how brands are bridging the gap between physical and digital touchpoints.
• The emerging channels and key trends to know about, from phygital to social commerce.