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About this course

This course is developed specifically for those in CPG organisations with responsibilities for omnichannel retailer sales development. It sets out the key considerations and actions to be taken in this role to ensure that product sales are maximised, and mutually beneficial, long term relationships are forged.

Introduction

Learning objectives

By the end of this course, you will be able to:

• Evaluate your customer’s omnichannel shopper experience to identify opportunities for growth.
• Assess your products’ digital shelf listings to ensure maximum online shopper conversion.
• Ensure that your product portfolio, pricing and promotions are optimised for omnichannel.
• Understand what it takes to successfully manage an omnichannel retailer customer relationship