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A metaverse reality check: Defining the metaverse
Businesses are rushing to get in on the ground floor of the metaverse – but what is it really? What do we mean when we talk about ‘the metaverse’?
A Marketer’s Guide to Augmented Reality (AR)
In particular, this guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
Digital Shift Q4 2020 Chapter 7 – The latest on AR
Digital Shift rounds up the latest augmented reality news, including running shoe brand Hoka One One’s partnership with Snapchat, Ikea’s intriguing campaign with computer generated influencer Imma and an AR-powered perfect quarantine shelter.
The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats
We check in on some of the more ambitious 2020 predictions and see how they measured up against reality. Some of them are patently wide of the mark, based on the belief that a particular trend would dominate the next several years, but which then failed to materialise; others are less far-fetched than they might sound.
14 examples of augmented reality brand experiences
Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. Here’s a list of some of the brands to create AR-based experiences in recent times, and what they achieved from doing so.
Lessons from John Lewis on bringing together the digital and physical at Christmas
John Lewis Customer Director Claire Pointon discusses experiential retail at Christmas and customers’ expectations of a ‘connected’ brand.
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AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
Quick Guide to Augmented Reality
AR technology proved its utility during the Covid-19 pandemic, entertaining and engaging customers and enriching digital experiences. This quick guide provides an entry point for marketers looking to use the technology in their own campaigns, covering potential applications, business considerations and steps to implementation.
Digital Shift Report Q3 2021 Chapter 2 – AR, VR and wearables
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
