Julius Baer Group focused on peer-to-peer social media communications to build brand differentiation and awareness, driving an additional 12,500 clickthroughs to its site
Gallagher worked with TrunkBBI to hone its website’s content and SEO
CFA UK worked with Vested on a research-based, two-phase campaign which generated £225,000 revenue from training registrations
London Stock Exchange Group worked with The Media Image to adopt a more sophisticated bidding strategy for paid search.
Taxually worked with Sharper B2B Marketing on a personalised email marketing and LinkedIn advertising campaign which was aligned with sales outreach
Vanarama used BlueConic to unify and activate its first-party data to gain real-time insights, improve its customer experience and reduce its costly reliance on third-party data
The health insurance provider worked with ReallyB2B on a research-led, multi-channel strategy which combined email marketing, personalised content hubs and LinkedIn engagement.
The Lloyds Banking Group brand worked with Havas CX helia and Stick & Twist to more than double metrics versus a series of benchmarks with campaigns based around key moments in the financial lives of customers
The insurance broker worked with Free Partners to create thought leadership and lead generation content which supported its own customers and their clients
The bank partnered with Jam Session for a user-generated content campaign which pivoted away from brand marketing trends to drive differentiation, engagement and conversation
NBK leveraged its NBK Tesla campaign in Kuwait to demonstrate its use of cutting-edge mobile technology.
An improved channel mix, brand awareness and better campaign integration helped the financial education business halve its CPA.