The mortage provider met its high efficiency targets by continually optimising creative across digital channels against ongoing audience engagement analysis. This campaign was shortlisted in the 2021 Marketing Week Masters awards.
The UK pensions provider commissioned research to identify the UK’s most “underpensioned” groups, then targeted these segments with content and called for policy change. This campaign was shortlisted in the 2021 Marketing Week Masters Awards.
The investment trust company worked with Hub to undertake a research-driven UX and content transformation which increased visitors, dwell rates and content downloads.
Summary Intergenerational Financial Planning (IGP) is an increasingly essential part of the financial adviser offering. Leading savings and investment company Prudential, part of M&G plc, was therefore keen to enhance and showcase its IGP expertise. Working with financial services marketing agency Teamspirit, Prudential undertook an industry content audit then used those insights to create an […]
The Malaysian insurance provider partnered with Orion to launch its new car insurance product with a small budget paid search and social campaign which increased traffic, brand awareness and sales.
WorldRemit worked with Re:signal to research international search behaviour then optimised its content around the user journeys most likely to convert in its top-performing markets.
Working with Elephate, Poland-based EFL increased links, users and organic search visibility with a series of survey-driven consumer trend reports.
Working with Yard, the bank capitalised on the fact that home improvements drive more personal loans, in a content marketing, SEO and digital PR campaign which increased its keyword rankings, website backlinks and traffic.
The insurance provider built its new approach for the long term, reflecting onsite changes in its offline policies with an agile approach that forecasts further growth to come.
Summary In partnership with Zenith, NatWest increased sales by 47% year on year by creating a single digital targeting and measurement platform. This gave it the ability to efficiently target existing NatWest customers and measure performance online accurately. Objectives & Aims NatWest wanted to sell loans to its existing customers only. It partnered with Zenith […]
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Abacus helps brands and communities improve engagement and revenue with personalised digital experiences. Abacus’ core offerings are: Digital eXperience Platform SaaS (proprietary flexible CMS & CDP); customer insights bureau; and Digital Transformation consultancy (with cloud technology, UX, branding, data analytics & subscription marketing experts). With over 20 years of digital transformation experience, Abacus manages websites, […]