Being Customer-Centric with Data

Chapter 5 of the Data-Driven Marketing Best Practice Guide

With an ever-increasing amount of data at marketers’ disposal, the opportunity to be customer-centric has never been greater. This chapter explores key methods for developing customer understanding and the role of data in segmentation and CX.

By Neil Perkin

13 minute read

Data unlocks valuable customer insights and empowers marketers to make more informed decisions about their strategies. This chapter of Econsultancy’s Data-Driven Marketing Best Practice Guide provides insight on:

Key methods: How to improve customer understanding among teams and connect with consumers in more relevant ways.
Enhancing segmentation: Data’s role in informing customer segmentation and creating robust personas.
CX data: Basic and advanced approaches to using data for customer experience.