Recruiting niche demographics for user testing (without asking an agency)
When conducting user testing, recruiting the right people to test your product or website is all-important.
A day in the life of… a neuroscience marketing consultant
Marketing in 2018 is increasingly scientific and data-driven, with an emphasis on research and testing, hard quantitative data, and incorporating skills and techniques from scientific fields.
How to get the dreaded pop-up right (& capture precious customer data)
For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address.
Why companies need to be careful about CLV scores
Companies are increasingly using data to manage their customer relationships on a customer-by-customer basis.
Successful companies more likely to say marketing function “owns the customer” [stats]
In an increasingly customer-centric world, having the ability to capture and analyse insights about customers is absolutely critical.
Hotels: How data & tech are changing the customer insights role
Jade Price, Insights Manager Europe at IHG, is one of the most fascinating speakers that will be presenting at 2018’s Festival of Marketing.
Five things you can learn about customers just by asking
Over the course of a typical year, I attend a number of retail and digital marketing conferences.
Without fail, everybody attending learns a huge amount. But almost everybody I speak to also comments that in heading back to the office they have a whole load more stuff they need to think about.
The ‘to do’ list keeps growing and growing.
18 useful Google Analytics custom reports, segments and dashboards for SEO
The customisable features in Google Analytics are great for extracting maximum value from your data.
Here I’ve gathered together a selection of custom reports, dashboards and advanced segments to help you measure SEO efforts more effectively.
Some you’ll need to create yourself, following the instructions, while the rest you can just click and download and save lots of time and effort.
Just click the download links when logged into you Google Analytics account to add them to your profile…
Is the RFP broken? Part two
The question of whether the ecommerce RFP is fit for purpose raised its head again recently.
I’ve received a few since the last post and have come to the conclusion that they have all entirely missed a rather large point, to paraphrase the intro from my first post.
Are financial service online communities effective?
Online communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky!
Historically, social media was seen as an anathema to businesses like banks.
Thankfully such narrow minded thinking is a thing of the past, but some businesses have gone too far in the other direction.