Sam Richardson is a consultant at Twilio. She describes the team’s focus at the customer engagement platform, as “firmly on helping our [clients] to understand the importance of developing deeper relationships with customers.” “We’re working with them to encourage a mindset shift,” she continues, “from thinking about one off transactions to how they can earn […]
Econsultancy’s Global Partnerships Director, Damian McAlonan, spoke to Andy Mulcahy, Strategy and Insight Director at IMRG, about the ecommerce landscape, including brand building and merchandising trends.
2022 brought new challenges for the retail industry as consumers cut-back on spend due to rising inflation and the cost-of-living, and retail brands suffered from supply chain issues and other lingering consequences of the pandemic. Online retail sales fell by 2.8% in November 2022, according to ONS, which it says continues a downward trend seen […]
John Lewis Customer Director Claire Pointon discusses experiential retail at Christmas and customers’ expectations of a ‘connected’ brand.
As the world becomes increasingly digital, and ecommerce is often more convenient than going to the store, how should brick-and-mortar experiences be evolving?
Ninety-two percent of CMOs are more confident in their company’s ability to attract new online customers than they were before the pandemic began, according to research from Econsultancy and SAP’s Retail Trends Playbook. This figure is perhaps unsurprising, given that online represented 29.2% of retail spending in the UK in 2021 – up 10 percentage […]
From Walmart to Pets at Home.
Kimia Meshkinyar is VP of Global Product & Revenue Marketing at Uberall, a global SaaS company that provides ‘Near Me’ marketing solutions for brands and retailers. We find out more about Kimia’s role, discuss the importance of local brand experiences, and how the predicted future of retail will impact marketing.
The rise in online demand since the pandemic has put multichannel retailers (and their supply chains) under increased pressure. And research suggests that a large percentage of brands could be struggling to keep on top of it. A survey by Profitero found that 41% of brand professionals do not have a specialised team or the […]
The ongoing impact of Covid-19 combined with high rents and operating costs – which, this year, has often outweighed revenue – means that many retailers have been forced to rethink the role of brick-and-mortar stores.
Farfetch, the luxury marketplace, has bucked retail trends this year, seeing lucrative results from its online strategy.
Now is the time for marketers and ecommerce professionals to pause their ad hoc activity and reboot customer engagement using content personalisation, Sitecore’s Charles Bell advised Econsultancy Live delegates.