With the dust settled on another record-breaking trading period, what does the underlying data tell us?
This year Affiliate Window’s publishers generated £100m in revenue for 1,600 UK and US retailers across the four day Black Friday weekend bookended by Cyber Monday. That’s a 46% hike in sales revenue for 2015.
Here are six underlying trends.
No doubt you’re all sick of hearing about ad blocking by now, but it has opened up some interesting conversations around alternative ways for publishers to make money.
Affiliate marketing is one such method, and it is also a way for retailers to sell more products with relatively little up-front investment.
In this post I’m going to cover everything you need to know if you’re new to affiliate marketing, whether you’re a retailer or a publisher.
We are all surrounded by importance of mobile use in today’s industry, it gets rammed down our throat at every opportunity!
Cross-device tracking is an important and crucial development to enable us to better understand customer behaviour.
This is particularly true when looking to assign a sale correctly to an affiliate in our channel and also to have the ability to view the value of a channel that works on a last-click-wins basis.
The challenge of tracking cross-device transactions is a critical one for all digital marketers, but for a channel premised on paid for conversions, it takes on a heightened importance.
Cross device tracking first came on the radar in 2011, when it became obvious that online users were regularly accessing links and content from publishers across more than one device.
Digital Cream Sydney was held on Thursday, September 17 and dozens of brand marketers came to discuss their issues, concerns, triumphs and even blunders with one another at our hosted roundtables.
Here’s part two of what was discussed.
The deadline for entering the Masters of Marketing awards is approaching fast (September 23) and therefore I thought I’d take a look at one of the most complex and somewhat overlooked categories: Performance Marketing.
Affiliate marketing can be an easy and cost-effective tactic to drive click-throughs and sales, particularly as the battle for Christmas spend heats up.
But handing over control to a third party partner is not without its challenges. So how can marketers make the most of affiliate marketing without risking their brand reputation?
August is the point marketers must start planning and implementing seasonal marketing strategies.
Despite consumers being occupied with thoughts of barbecues, beachwear, and sunburn, it’s when summer is at its peak that brands need to begin their preparation to ensure they’re not caught out by the festive season.
Mobile commerce has witnessed staggering growth over the past few years.
We have been monitoring this activity for the past five years and in that time we have seen the share of mobile traffic increase from just 2%, to in excess of 50% of clicks through a tablet or smartphone.
With the rise of cross device tracking, it is perhaps timely to consider the true length of customer journeys and whether as a result, cookie lengths should be revisited.
Customer journeys are becoming increasingly complex.
Not only are they across multiple channels with multiple touch-points, they are also spanning multiple devices.
Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.